dear blogging friend,

Are you spending too much money on your pair of prescription eyeglasses ? Here is the good news; this optical eyewear company is giving you a great price for your next new pair of eyeglasses. The price of $8.00 for a pair of glasses is really unheard of. So even if you make $10.00 a month from your blogging effort, you can afford a new pair of glasses.

Interestingly, people might ask why so affordable. I have read from their website the reason behind is that Zenni Optical manufacture their own frames and sells directly to customer like you and me. No middlemen or advertisement cost is incurred.

A few things which are worth mentioning:

1) Wide variety of colored frame you can choose from
2) Clear and professionally taken photographs on the glasses
3) Specific custom made order
4) One-stop station to have your glasses made without stepping out of your house

However, I would encourage the website owner to add in a blog to feature new arrival eye wear or glasses. Since most website have a blog incorporated into the main site, it should work very well. Having a blog could also boost their company branding in the blogsphere. Besides, all your purchase is backed by a 1 month guarantee. Detail please check out Zenni Optical.

I would say it is a relatively new concept or experience to user online. Imagine those days where you take hours to travel to a n optical shop and returning to collect your glasses.

This is a very good example of a traditional business leaveraging the Internet to reach out to a wider but targeted market segment. You can read up more at ChicagoTribune on a short report of this cost effective pricing model.

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